Volume 2022 Number 1
  • ISSN: 1999-7086
  • EISSN: 1999-7094


Qatar's National Health Strategy focuses on delivering care outside institutional settings in homes and communities. To successfully accomplish this, it is crucial to shift patient populations from being passive recipients of healthcare advice to active individuals taking control of their health.1 This work describes Qatar's initial steps to measure and enhance patient activation. A two-phased approach was adopted as follows:

    • Phase 1: Assessment

    The Patient Activation Measure (PAM)©2, a 13-question behavioral survey licensed through Insignia Health, was used to assess patient activation and ability to self-manage. A cross-sectional survey approach was adopted, in which 3,255 patients receiving governmental healthcare services were surveyed for the first time in Qatar between May 2020 and April 2021. • Phase 2: Enhancement

    Clinical Health Coaching©3, an innovative approach grounded in motivational interviewing delivered by the Iowa Chronic Care Consortium, was used to transform the nature of the conversation between healthcare providers and patients. Two rounds of training were conducted with over 70 healthcare professionals successfully completing a two-month training program finishing in November 2021.

Being the first of its kind to be conducted in Qatar, the study found:

    • Phase 1: Assessment

    The PAM© survey revealed that 21% of the patients were categorized as “feeling overwhelmed” (Level 1). 23% were “becoming aware” but still struggling (Level 2), 44% were categorized as “taking action” (Level 3) and 22% were categorized as “maintaining behaviors” (Level 4). • Phase 2: Enhancement

    Training participants, to date, reported gaining practical skills to engage with patients to affect behavior change. Other key competencies gained included patient-centric care planning and building self-care skills. Patient activation is a critical factor in the successful delivery of healthcare services, particularly for patients with chronic or multiple chronic conditions. Measuring and improving patient activation has significant benefits to patients, providers, and health systems.


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  1. Hibbard JH, Stockard J, Mahoney ER, Tusler M. Development of the Patient Activation Measure (PAM): Conceptualizing and Measuring Activation in Patients and Consumers. Health Serv Res.2004 Aug; 39:(4 Pt 1):1005–26.
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  2. Insignia Health. 2019. Patient Activation Measure. Accessed 20/07/2021. https://www.insigniahealth.com/products/pam-survey .
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  3. Iowa Chronic Care Consortium. 2021. Health Coach Programs. Accessed 20/07/2021. http://iowaccc.com/health-coach-programs .
    [Google Scholar]
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